Cheers to Nosemonkey over at Europhobia for drawing attention to the fact that the Yes Campaign has relaunched its efforts to persuade Britain to take a more favourable view of Europe and the Euro. It's about time. However, I am not going to pretend to be particularly overjoyed at the news. As he also points out, there seem to be little hope that they are going to do any better now than they did in the past. Their press release barely made it into the national media.
At the risk of repeating the excellent points raised at Europhobia, sadly this half-arsed approach to campaigning seems to be part and parcel of the general pro-European efforts in Britain. The Britain in Europe lot also seem to be lacking any sort of drive, to put it mildly. One prominent pro-European recently complained to me that frequent attempts had been made to spur them on, but without success. They appeared completely disinterested in starting their efforts now. Instead they just wanted to sit back and wait until after the general election. At that point the received wisdom is that the pro-European forces would come together and start their effort in earnest. Maybe they do believe that an alliance of the government, the LibDems, pro-European Tories (what few might be left), trade unions, business organisation, and so on, will swing things in their favour. I certainly don't. As the Nice Treaty vote in Ireland, and several others in Europe, have shown time and time again, even when the vast majority of political forces favour a particular approach, small, well-organised campaigns that play on people's specific fears can be enough to lead to a rejection. For example, in Ireland, one of the main sticking points was the perceived challenge to the country's traditional neutrality. Now just think how many issues there are in Britain.
Meanwhile, UKIP and Vote No have been active for months, and have the support of much of the mainstream media. (By the way, RKS has finally quit UKIP. I am actually quite happy for the loons. Listening to his completely incoherent and demented rant on Sky News yesterday, which was apparently repeated on Channel 4, I think that they are better off without him. He made absolutely no sense whatsoever!) Anyway, the general lack of action and the poor communications management displayed by the pro-European organisations is really unforgivable. And then, to add insult to injury, the FT reports that the government is finally sorting its act out and shelling out some cash to hire some PR specialists to start the campaign - much to the indignation of the usual suspects. What's so bad about that? The sum being made available is a pitiful £40,000. Yes, you read that right. A measly forty grand! What the hell are you meant to do with that? Sometimes you have just got to wonder if the pro-Europeans are even that interested in belonging to the EU. The more it goes, the more I believe that it might just be better for the UK to leave the EU and let people discover the benefits of being a member the hard way.